diff --git a/internal/matrix/post.go b/internal/matrix/post.go
index 8639aa0..61a39aa 100644
--- a/internal/matrix/post.go
+++ b/internal/matrix/post.go
@@ -37,7 +37,9 @@ func formatPost(s *PostableStory) (plain, htmlBody string) {
 	if s.Lede != "" {
 		plainParts = append(plainParts, s.Lede)
 	}
-	plainParts = append(plainParts, formatSourceTag(s.Source, s.Platforms, false))
+	if tag := formatSourceTag(s.Source, s.Platforms, false); tag != "" {
+		plainParts = append(plainParts, tag)
+	}
 	plain = strings.Join(plainParts, "\n")
 
 	// HTML body
@@ -55,25 +57,32 @@ func formatPost(s *PostableStory) (plain, htmlBody string) {
 	if s.Lede != "" {
 		htmlParts = append(htmlParts, html.EscapeString(s.Lede))
 	}
-	htmlParts = append(htmlParts, formatSourceTag(s.Source, s.Platforms, true))
+	if tag := formatSourceTag(s.Source, s.Platforms, true); tag != "" {
+		htmlParts = append(htmlParts, tag)
+	}
 	htmlBody = strings.Join(htmlParts, "<br/>")
 
 	return plain, htmlBody
 }
 
-// formatSourceTag builds the source + platform tags line.
+// formatSourceTag builds the source + platform tags line. An empty source is
+// omitted rather than tagged: Pete's own reporting has no outlet to credit, and
+// an empty tag would read as him signing his own name.
 func formatSourceTag(source string, platforms []string, isHTML bool) string {
-	if isHTML {
-		parts := []string{fmt.Sprintf("<code>%s</code>", html.EscapeString(strings.ToLower(source)))}
-		for _, p := range platforms {
-			parts = append(parts, fmt.Sprintf("<code>%s</code>", html.EscapeString(p)))
-		}
-		return strings.Join(parts, " \u00b7 ")
+	var parts []string
+	if source != "" {
+		parts = append(parts, strings.ToLower(source))
 	}
-
-	parts := []string{fmt.Sprintf("`%s`", strings.ToLower(source))}
-	for _, p := range platforms {
-		parts = append(parts, fmt.Sprintf("`%s`", p))
+	parts = append(parts, platforms...)
+	if len(parts) == 0 {
+		return ""
+	}
+	for i, p := range parts {
+		if isHTML {
+			parts[i] = fmt.Sprintf("<code>%s</code>", html.EscapeString(p))
+		} else {
+			parts[i] = fmt.Sprintf("`%s`", p)
+		}
 	}
 	return strings.Join(parts, " \u00b7 ")
 }
diff --git a/internal/web/adventure.go b/internal/web/adventure.go
index e50ea93..fc8d892 100644
--- a/internal/web/adventure.go
+++ b/internal/web/adventure.go
@@ -151,12 +151,14 @@ func (s *Server) handleAdventureIngest(w http.ResponseWriter, r *http.Request) {
 	if f.Tier == "priority" && s.advPost != nil && s.adv.Channel != "" {
 		// No ImageURL: the emblem is an SVG (Matrix clients often block SVG
 		// media), and the link's og:image carries the preview instead.
+		// No Source: the source tag exists to credit an outlet Pete is relaying
+		// (`ars technica`). On his own reporting it renders as him signing his
+		// own name under his own message.
 		s.advPost(AdvPost{
 			GUID:       f.GUID,
 			Headline:   headline,
 			Lede:       lede,
 			ArticleURL: articleURL,
-			Source:     advSource,
 			Channel:    s.adv.Channel,
 		})
 	}
diff --git a/internal/web/adventure_digest.go b/internal/web/adventure_digest.go
index 8352b75..5667c98 100644
--- a/internal/web/adventure_digest.go
+++ b/internal/web/adventure_digest.go
@@ -94,7 +94,6 @@ func (s *Server) postDailyDigest(now time.Time) {
 		Headline:   headline,
 		Lede:       lede,
 		ArticleURL: s.digestURL(date),
-		Source:     advSource,
 		Channel:    s.adv.Channel,
 	})