diff --git a/internal/web/adventure.go b/internal/web/adventure.go
index 3da3965..b8821df 100644
--- a/internal/web/adventure.go
+++ b/internal/web/adventure.go
@@ -153,6 +153,8 @@ func advEventMeta(eventType string) (label, emoji string) {
 		return "Boss down", "🐉"
 	case "zone_first":
 		return "First clear", "🗺️"
+	case "zone_clear":
+		return "Zone cleared", "🗺️"
 	case "death":
 		return "In memoriam", "🪦"
 	case "arrival":
@@ -328,9 +330,12 @@ func renderAdventure(f AdvFact) (headline, lede string, ok bool) {
 	case "boss_kill":
 		return fmt.Sprintf("%s takes down %s again.", f.Subject, f.Boss),
 			fmt.Sprintf("Another clean run in %s today. Routine for %s by now — but still worth a nod.", f.Zone, f.Subject), true
-	case "zone_first":
-		// Realm-first (priority) vs personal (bulletin) share a lede.
-		if f.Tier == "priority" {
+	case "zone_first", "zone_clear":
+		// gogobee splits the realm's first-ever clear (zone_first, priority) from a
+		// later repeat (zone_clear, bulletin); they share a lede but differ in
+		// headline. Fall back to the tier for a legacy zone_first that predates the
+		// split.
+		if f.EventType == "zone_first" || f.Tier == "priority" {
 			headline = fmt.Sprintf("%s cleared for the very first time.", f.Zone)
 		} else {
 			headline = fmt.Sprintf("%s clears %s.", f.Subject, f.Zone)
diff --git a/internal/web/adventure_test.go b/internal/web/adventure_test.go
index 2ade317..c55bcfc 100644
--- a/internal/web/adventure_test.go
+++ b/internal/web/adventure_test.go
@@ -194,6 +194,30 @@ func TestAdventureDigest(t *testing.T) {
 // TestAdventureArtAndMeta covers the visual-identity slice: the emblem endpoint
 // returns a themed SVG, ingested cards carry its local path, and the permalink
 // page is noindex with an og:image.
+// TestRenderZoneTaxonomy: a realm-first (zone_first) reads as first-ever; a
+// repeat (zone_clear) reads as a personal clear, not a mis-labeled "first".
+func TestRenderZoneTaxonomy(t *testing.T) {
+	first := AdvFact{EventType: "zone_first", Tier: "priority", Subject: "Brannigan",
+		Zone: "Dragon's Lair", Region: "the Underforge", Level: 14}
+	hl, _, ok := renderAdventure(first)
+	if !ok || !strings.Contains(hl, "very first time") {
+		t.Errorf("zone_first headline = %q (ok=%v)", hl, ok)
+	}
+
+	repeat := AdvFact{EventType: "zone_clear", Tier: "bulletin", Subject: "Brannigan",
+		Zone: "Dragon's Lair", Region: "the Underforge", Level: 14}
+	hl2, _, ok := renderAdventure(repeat)
+	if !ok || !strings.Contains(hl2, "Brannigan clears") || strings.Contains(hl2, "first") {
+		t.Errorf("zone_clear headline = %q (ok=%v)", hl2, ok)
+	}
+
+	// The permalink label distinguishes the two, so a repeat's page isn't stamped
+	// "First clear".
+	if lbl, _ := advEventMeta("zone_clear"); lbl == "First clear" {
+		t.Errorf("zone_clear meta label = %q, want distinct from first clear", lbl)
+	}
+}
+
 func TestAdventureArtAndMeta(t *testing.T) {
 	const token = "t"
 	s, _ := newAdvServer(t, token)